How to Use Attribute Validation
How to Use Attribute Validation
Audience: Admin, Product Manager, Data Specialist
Prerequisites: Access to Catalog → Attributes → Validation Rules
Status: General Availability
Overview
Attribute Validation ensures that all product data entered in MerchPIM meets specific quality standards before publishing.
It prevents incomplete, inconsistent, or incorrectly formatted data from entering your catalog or syncing to Shopify.
By defining validation rules — such as required fields, allowed formats, or value limits — you can maintain data integrity across all products and categories.

Why Validation Matters
- Prevents missing or incorrect product information.
- Ensures consistent formatting and accurate product listings.
- Reduces manual QA checks and sync errors with Shopify.
- Improves catalog quality and SEO readiness.
Steps
1. Open Validation Settings
Navigate to Catalog → Attributes → Validation Rules.
Expected: The page lists all attributes with columns for Validation Type, Requirement, and Status.
2. Select an Attribute to Validate
Click an attribute (e.g., Material, Weight, SKU).
Expected: A sidebar or modal opens with configurable validation options.
3. Configure Validation Rules
Choose from the available rule types:
- Required Field – Must be filled before saving or publishing.
- Data Type Restriction – Enforce numeric, text, or Boolean input only.
- Value Range – Define minimum or maximum allowed values.
- Character Limit – Restrict text length (e.g., 100 characters max).
- Allowed Options – Limit input to a pre-approved list (e.g., Color = Red, Blue, Green).
Click Save to apply the rule.
Expected: The attribute’s validation rule becomes active.
4. Test Validation
Open a product that uses this attribute → enter invalid data (e.g., empty required field or wrong format).
Expected: MerchPIM displays a validation warning and prevents saving until corrected.
5. Review Validation Summary
Go to Catalog → Validation Report to view which products fail validation and why.
Expected: The report shows product name, attribute, and validation error details.
Validate
- Required attributes should show an asterisk (*) or warning if left blank.
- Entering incorrect data (e.g., letters in a numeric field) should trigger an error.
- Validation errors must prevent saving or publishing until resolved.
Troubleshooting
Issue | Likely Cause | Fix |
|---|---|---|
Product saved without warning | Validation disabled for that attribute | Check the Validation Rules settings |
Too many false errors | Rule misconfigured | Adjust the rule’s conditions (e.g., value range or format) |
Attribute missing from validation list | Not yet linked to a category | Assign the attribute in Attributes & Data Fields first |
Shopify sync error | Required field missing data | Complete all required fields before activation |
Best Practices
- Apply validation to all key attributes (Title, SKU, Price, Weight, Category).
- Keep rules simple at first, then expand for advanced categories.
- Combine validation with Completeness Scoring for stronger data governance.
- Review validation logs regularly to maintain a clean catalog.
Impact
✅ Fewer sync and publishing errors
📊 Higher data accuracy and compliance
🧠Improved product discoverability and SEO
Updated on: 04/11/2025
Thank you!
